Used Car Listings Tips

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What Makes for Good Used Car Advertising?

Used Car Advertising

Used car advertising is a very inexpensive way to find buyers for your used car. You can list with multiple services for nominal fees and reach millions of potential buyers. Thinking of posting your car in the used car listings? Here are some tips.

Use Clear, Compelling Language
You know your car best. What can you say about your car that will appeal to potential buyers? What you say might depend on who you think the buyer might be. What do you think is most important for potential buyers to know about your car?

Leave out language that doesn't give specific information about the car. Buyers must weed through many used car listings and yours is more likely to make an impression if it gives information that is useful and concise.

Be Available to Potential Buyers

  • Give good contact information and be available to talk with potential buyers about the car you are selling. It can be frustrating to go through lists of used cars for sale, find the one that seems right only to be unable to reach the owner.
  • If possible, include two methods of contact, such as telephone and email.
What Should I Look for in Used Car Classified Ads?

What to Look for in Used Car Classified Ads

There are certain things you should look for when it comes to used car classified ads.

Search Used Car Listings with an Eye for the Facts
Well-written used car classified ads should contain nuggets of useful information. For instance, information that you should look for includes:

  • Make, model and year of the used car
  • Engine size
  • Odometer reading
  • Color of car
  • Price of the used car
  • Any special features of the used car
  • Contact information

When reading used car classifieds, buyers may also look for important details related to the used car's history; for example, “only one owner,” “very clean,” or “with all service records.”

Make a List of Any Questions You Have About the Car or the Ad
Used car classifieds have to impart a lot of information with just a few words. As you read the ads, make a list of any terms or information you have questions about. Some examples might include:

  • Unusual abbreviations
  • Whether the owner is willing to negotiate on the price
  • When the car will be available for viewing or a test drive
  • If the title is available
  • If the advertiser is the owner of the used car for sale.

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Guru Spotlight
Lynne Christen