August 1, 2008, Newsletter Issue #54: Helping Your Car Sell Itself
Tip of the Week
You know that a car that looks good is more likely to sell, so increase your chances of selling your car by doing the following:
Wash and wax your used car Empty the trunk Be sure tires are properly inflated Get an oil change if needed Invest in minor repairs Vacuum and shampoo the interior Don’t forget your tires. Be sure hubcaps are clean and that they match Ask a friend to take your car for a test drive and give it a once over. Your friend may catch things you are likely to miss.Research Used Car Ads
Learn the appropriate language and terminology so you can describe your car in the most advantageous way and appeal to your target audience. Your ad should provide useful information that motivates the buyer to contact you. What features does your car offer? How can you best describe your car’s appeal to your target audience?
Don’t Be Afraid To Price Your Car Outside Guide Range
If your car includes options that are not considered in blue book pricing guides it is okay to adjust your price accordingly. One caveat: be able to substantiate any price differential with documentation of any upgrades/add-ons and their value.
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