July 18, 2008, Newsletter Issue #52: Selling Your Used Car

Tip of the Week

There are a few steps you should take to sell your used car. Here they are:


Do Your Homework First to Sell Your Car Fast
How marketable is your car? Is it currently in vogue or has it fallen out of favor? As you might imagine, this must be considered before selling your car. If the car is not popular where you are, you may need to find out where it is popular and take it there.

Define Your Target Market
Different types and styles of cars appeal to different groups of people. Think about your used car. Who is most likely to want it? Will you likely be selling to soccer moms or college students, guys that want to make an impression or business travelers?

When you know who you are trying to reach, you can more effectively tailor your ads in terms of language and placement. For example, college students and soccer moms probably don’t often frequent the same websites or respond to the same kinds of ads.

Be Realistic About Your Chances of Selling Your Car
Set a realistic price that considers market and used car prices as well as your car’s condition and any flaws. It isn’t a bad idea to leave a little cushion for negotiating, but not too much – you don’t want to scare off buyers or look as if you haven’t done your homework.

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